I watched the "Health" ad for the iPhone 6/iPhone 6 Plus which incorporated both Logos and Pathos. The two men in the commercial showed off the sizes of both (with the iPhone 6 Plus being significantly larger) and then showed off the "Health" app. They then began competing over what they did in terms of exercise during the day, and at the same time showing how useful the app was in terms of tracking your stats. At the end, one of the narrators boasts he drank a smoothie with only 362 calories, and the other replies he had a funnel cake with 1230 calories, never realizing he just lost himself the little competition, and thinking more calories are better. This ad was able to be somewhat humorous and informative on why you should buy the phone.
I watched the classic Cellino and Barnes commercial. Aside from the fact that it bugs people from it being on so much, I realized that it does not fully appeal to the three tools of persuasion although, that may be for a reason. I believe the main appeal is to logos with some ethos. Obviously everyone would want to trust his lawyer which is reliant on his background and character. Virtue can almost be ignored by them as an individual's lawyer would be defending that person regardless of his beliefs. I believe the commercial portrays the lawyers as very smart and professional which contributes to their logos and ethos. It is expected that they have a sense of decorum as well as much practical wisdom which they give examples of through cases that they have won. Due to the fact that law is thought to be purely logic and ignore emotion, pathos is mostly left out of the ad except for at the end when they are smiling to appear as kind businessmen who contribute to the area and will help their clients. Therefore, I believe any good commercial will have some aspects of each of the three tools of persuasion while some will emphasize one or two more than another.
I watched a Diet Coke ad that shows a lot of different people doing different things, such as painting, running on the beach, and seducing each other(not in the rhetorical way). The constant is that all of these people are young and what some would probably classify as hipsters. The music and words popping up on the screen also appeal to the senses, of what Diet Coke is marketed as: zero calories, electrifying, etc. I suppose you could say that logos is involved because you could buy it to experience the flavors that it advertises. Pathos could also be used by showing what people like, fun things and good looking people. Ethos could also apply because Coke symbolizes the American way of life and the American dream.
First off, thank you for this question because it gave me an excuse to watch TV when I am supposed to be doing my homework. The first commercial I saw was the NFL.com "Fantasy Combine Challenge" ad. It was not hard to distinguish the tools of persuasion at work. The commercial is very ethos-heavy. NFL stars like Jamaal Charles, LeSean McCoy, Demaryius Thomas, and others are all involved in the commercial and talk about how they love NFL.com's fantasy football. The commercial also appeals to pathos in that it reminds people of the impending football season and it shows ordinary people going through football drills, which stirs people up for the upcoming football season.
The first ad I saw was one for City Mattress, this commercial had no trace of pathos and barely any ethos. The commercial but most of what they had into logos, the explained why you were sleeping bad at night and gave facts on how they could fix it. The only amount of ethos in it was to trust their value as mattress salesmen and trust in their product.
I watched the "Health" ad for the iPhone 6/iPhone 6 Plus which incorporated both Logos and Pathos. The two men in the commercial showed off the sizes of both (with the iPhone 6 Plus being significantly larger) and then showed off the "Health" app. They then began competing over what they did in terms of exercise during the day, and at the same time showing how useful the app was in terms of tracking your stats. At the end, one of the narrators boasts he drank a smoothie with only 362 calories, and the other replies he had a funnel cake with 1230 calories, never realizing he just lost himself the little competition, and thinking more calories are better. This ad was able to be somewhat humorous and informative on why you should buy the phone.
ReplyDeleteI watched the classic Cellino and Barnes commercial. Aside from the fact that it bugs people from it being on so much, I realized that it does not fully appeal to the three tools of persuasion although, that may be for a reason. I believe the main appeal is to logos with some ethos. Obviously everyone would want to trust his lawyer which is reliant on his background and character. Virtue can almost be ignored by them as an individual's lawyer would be defending that person regardless of his beliefs. I believe the commercial portrays the lawyers as very smart and professional which contributes to their logos and ethos. It is expected that they have a sense of decorum as well as much practical wisdom which they give examples of through cases that they have won. Due to the fact that law is thought to be purely logic and ignore emotion, pathos is mostly left out of the ad except for at the end when they are smiling to appear as kind businessmen who contribute to the area and will help their clients. Therefore, I believe any good commercial will have some aspects of each of the three tools of persuasion while some will emphasize one or two more than another.
ReplyDeleteI watched a Diet Coke ad that shows a lot of different people doing different things, such as painting, running on the beach, and seducing each other(not in the rhetorical way). The constant is that all of these people are young and what some would probably classify as hipsters. The music and words popping up on the screen also appeal to the senses, of what Diet Coke is marketed as: zero calories, electrifying, etc. I suppose you could say that logos is involved because you could buy it to experience the flavors that it advertises. Pathos could also be used by showing what people like, fun things and good looking people. Ethos could also apply because Coke symbolizes the American way of life and the American dream.
ReplyDeleteFirst off, thank you for this question because it gave me an excuse to watch TV when I am supposed to be doing my homework. The first commercial I saw was the NFL.com "Fantasy Combine Challenge" ad. It was not hard to distinguish the tools of persuasion at work. The commercial is very ethos-heavy. NFL stars like Jamaal Charles, LeSean McCoy, Demaryius Thomas, and others are all involved in the commercial and talk about how they love NFL.com's fantasy football. The commercial also appeals to pathos in that it reminds people of the impending football season and it shows ordinary people going through football drills, which stirs people up for the upcoming football season.
ReplyDeleteThe first ad I saw was one for City Mattress, this commercial had no trace of pathos and barely any ethos. The commercial but most of what they had into logos, the explained why you were sleeping bad at night and gave facts on how they could fix it. The only amount of ethos in it was to trust their value as mattress salesmen and trust in their product.
ReplyDelete